The Power in Rebranding & Sponsorships
3 minute read
Why it Matters in Commercial Real Estate & Construction
We are excited to share some of the latest steps in our rebranding journey. We’ve refreshed our logos to match the theme of The Castle and its shields, and updated all of our websites to better reflect our current identity and values. These changes align with our broader vision of modernizing our brand presence while staying true to the trust and quality our clients expect.
In commercial real estate and construction, reputation and visibility are everything. Your brand is often the first touchpoint with potential investors, partners, and clients. An outdated or inconsistent brand presence can send the wrong signal—suggesting stagnation, lack of innovation, or misalignment with market trends. A strong rebrand, on the other hand, reinforces credibility, builds confidence, and signals growth.
The Value of Sponsorships
Roaming Photo Booth by Flash Party Photography.
Beyond branding, sponsorships are one of the most powerful tools for building relationships, visibility, and credibility in our industry. Sponsorships:
Increase Brand Visibility – Aligning with respected events and groups amplifies recognition.
Foster Industry Relationships – They create natural networking opportunities with key decision-makers.
Demonstrate Community Investment – Supporting causes and organizations showcases values beyond business.
Arundel Group Holdings has been proud to support leading events and groups shaping the future of CRE:
Contractors, Closers and Connections (CCC) Fort Worth – The Last Pour
We served as a titled sponsor for this premier event, which brought together the who’s who of commercial real estate and construction in Fort Worth. Beyond industry connections, the event supported the Central Storehouse in Fort Worth, reinforcing the importance of giving back to the community.Private Money Club
We also sponsored Private Money Club, an innovative investor group that unites CRE professionals and investors. This platform fosters collaboration, expands networks, and creates opportunities that drive industry growth.
Networking in Action
Events we have attended:
– Contractors, Closers & Connections (Dallas/Fort Worth)
– Beyond Stocks Mixer
– Private Money Club (PMC)
– Frisco Rough Riders Baseball Game provided hosted by Insperity
– Ladies in CRE (various chapters, Mansfield, Southlake, and Plano)
– Association of Professional Women in Construction: Powerful Women’s Series
– Build Together Fort Worth Women’s Lunch
Networking Tips
1. Perfect Your Elevator Pitch:
Have a polished 30-second intro ready that clearly explains who you are, what you do, and what makes your company stand out. Confidence and clarity go a long way.
2. Lead with Value:
Instead of starting with what you need, offer something first—an introduction, a market insight, or a useful resource. Being a connector makes you memorable.
3. Ask Questions:
“What projects are you most excited about right now?”
“Where do you see the biggest opportunities in the market?”
Great questions spark deeper conversations and help you build stronger connections.
LET'S CONNECT
Email Us
For questions about marketing, events and sponsorship opportunities, email our Director of Marketing, Lauren Dillard, at Lauren@arundelgroupholdings.com
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